Geopolitical orientations of Ukrainian citizens: constants and changes of the last years (February 2012 – February 2015)
As on February 2015, the majority of Ukrainians prefer course towards European integration to joining the Russian-led Customs Union (consisting of Russia, Belarus and. Kazakhstan). Based on results of public opinion survey, conducted by KIIS, in February2015 47.2% say that Ukraine should join EU, while 12.3% prefer Ukraine's membership of the Customs Union.
It is impossible to conduct counterpropaganda without estimation of its effectiveness. The efficiency of counterpropaganda can be measured as the reduction of Russian propaganda efficiency per unit of expenses. That is why the index of Russian propaganda efficiency is needed.
Index of Russian propaganda efficiency, which we offer, can become a tool for evaluation of Ukraine’s counterpropaganda measures in different regions and among different social groups.