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The media and trust to Ukrainian and Russian media

Press-release prepared by Liana Novikova.  

email: l.novikova@kiis.com.ua

From October 9 to October 19, 2014 the Kiev International Institute of Sociology (KIIS) conducted All–Ukrainian poll of public opinion. There were interviewed 2040 respondents aged 18 and older, living in 110 localities of all Ukrainian territories (including Kiev), except the Autonomous Republic of Crimea and Lugansk region according to statistical selection. The selection is representative for the population of Ukraine aged 18 years and older.

The statistical error of selection (with probability 0.95 and at design–effect 1.5) doesn't exceed the following: 3.3% for indicators which are close to 50%, 2,8% – for indicators which are close to 25%, 2,0% – for indicators which are close to 10%, 1.4%  – close to 5%.

The question «How do you find out news about the situation in Ukraine? Please, specify three main sources» 83.5% of the population of Ukraine indicated that the source of such news for them is the Ukrainian TV, for 31% it is Internet sites, for 29% it is relatives and acquaintances, for 21% it is Russian television, for 29% it is Ukrainian newspapers and magazines, for 16% it is Ukrainian radio, for 11% it is social networks, blogs and for 2% it is Russian newspapers and magazines, for 1% it is Russian radio.

 

Chart 1 Whence Ukrainians learn more news about the situation in Ukraine (%)


Chart 2. Whence Ukrainians least learn news about the situation in Ukraine (%)




Watching Russian TV channels

Among the Ukrainian population as a whole 9 percent regularly watch Russian TV channels, 29 percent do it from time to time and 61 percent don’t watch Russian TV channels (1percent undecided).

There is significant differentiation in gender, level of education, region of residence and age (Tables 1-5).


Trust Ukrainian and Russian TV

22 percent of Ukrainians completely trust the Ukrainian TV, 59,5 percent - trust only partially, 14 percent - don’t trust at all (4,5 percent undecided).

If we group those respondents who trust the Ukrainian TV completely or partially, can be traced as the level of the "public trust" varies between regions.

 

Chart 3 Trust in the Ukrainian TV (by region, %)




There is also difference by sex, level of education, region of residence and age (Table 6-10).

We emphasize that 26 percent of the population trust completely to Ukrainian TV in the Western region, 68.5 percent - trust partially and 3 percent don’t trust at all. In the Central region 28 percent of the population trust completely to Ukrainian TV, 63 percent trust partially and 4 percent don’t trust at all to Ukrainian TV respectively. In the southern region of those who trust completely - 22 percent, trust partially - 56 percent and 18 percent don’t trust at all. But in the Eastern region (Donbass) only 10 percent trust completely Ukrainian TV, 49 percent - trust partially and 35 percent don’t trust at all (6 percent undecided). If we consider separately the Donbass, 7 percent of their population trust completely to Ukrainian TV, 50 percent - trust partially, and 34.5 percent - don’t trust. If we consider the Eastern region without Donbass, 17 percent trust completely to Ukrainian TV, 45.5 percent - trust partially and 35 percent don’t trust at all.

Only 5 percent of Ukrainians trust completely to Russian television, and 26 percent trust to Russian television only partially, 48.5 percent - don’t trust at all (20,5 percent undecided).

Similarly, we group those respondents who trust the Russian TV completely or partially, and watch how the level of the "public trust" varies between regions. (Diagram 4).

Chart 4 Trust in the Russian TV (by region, in%)  

You can also see significant differences in the confidence of the Russian TV by gender, education level, region of residence and age (Tables 11-15).

Should be noted that in the Western and Central regions almost none of the respondents who completely trust the Russian TV.

Only 8 percent trust partially to Russian TV in the Western region of Ukraine and 14 percent in the Central region of Ukraine, and in general don’t trust - 81 percent and 58 percent, respectively. In the southern region of those who completely trust - 4 percent, a quarter of the population of the region partly trusts, 38.5 percent don’t trust at all to Russian TV. This region also has the largest share of those who are undecided. Such of respondents - 32.5 percent. But in the Eastern region (Donbass) 17 percent completely trust to Russian TV, more than half of the population - 63 percent - trust partially to Russian TV, and 12 percent don’t trust at all. If we consider separately the Donbass, 20,5 percent of its population trust completely, 67 percent trust partially, and only 7 percent don’t trust. If we consider the Eastern region without Donbass, 7.5 percent trust completely, 54 percent - partially trust and 24 percent don’t trust at all.

Application

able 1.

Do you watch Russian TV channels?

By gender:

 Answer options Men Women
Yes, regularly 11.8 7.1
Yes, from time to time 30.8 26.8
I don’t watch it 56.4 65.5
I don’t know/It is difficult to say 1.1 0.6
Total 100 100

 

able 2.

Do you watch Russian TV channels?

By education:

 Answer options Incomplete secondary education Complete secondary education Secondary special education Higher education
Yes, regularly 6.5 8.1 9.6 10.1
Yes, from time to time 21.4 24.3 31.8 31.5
I don’t watch it 70.8 66.6 58.1 57.4
I don’t know/It is difficult to say 1.2 1.0 0.5 0.9
Total 100 100 100 100

ble 3.

Do you watch Russian TV channels?

By regions (with Donbass):

 Answer options Western Center South East (with Donbass) Ukraine in general
Yes, regularly 5.0 4.9 9.1 19.3 9.1
Yes, from time to time 19.8 22.3 23.5 51.2 28.6
I don’t watch it 75.0 72.3 64.6 29.3 61.4
I don’t know/It is difficult to say 0.2 0.5 2.9 0.2 0.9
Total 100 100 100 100 100

 
ble 4.

Do you watch Russian TV channels?

By regions (without Donbass):

 Answer options West Center South East (without Donbass) Donbass
Yes, regularly 5.0 4.9 9.1 8.9 23.7
Yes, from time to time 19.8 22.3 23.5 33.3 58.3
I don’t watch it 75.0 72.3 64.6 57.8 17.7
I don’t know/It is difficult to say 0.2 0.5 2.9 0.0 0.3
Total 100 100 100 100 100

ble 5.

Do you watch Russian TV channels?

By gender:

 Answer options 18-29 30-39 40-49 50-59 60-69 70 +
Yes, regularly 8.6 9.8 11.8 10.6 7.9 5.9
Yes, from time to time 33.0 27.3 32.2 27.1 28.1 21.0
I don’t watch it 57.1 62.3 55.6 61.7 62.8 72.0
I don’t know/It is difficult to say 1.4 0.5 0.3 0.6 1.2 1.0
Total 100 100 100 100  100 100

Table 6.

Do you trust or don’t trust to Russian TV in general?

By gender:

 Answer options Men Women
Trust completely 19.3 24.3
Trust only partially 59.8 59.1
Don’t trust at all 17.2 11.8
I don’t know/It is difficult to say 3.7 4.8
Total 100 100

 

Table7.

Do you trust or don’t trust to Russian TV in general?

By education:

 Answer options Incomplete secondary education Complete secondary education Secondary special education Higher education
Trust completely 28.6 24.5 20.9 18.8
Trust only partially 52.4 57.3 62.0 61.0
Don’t trust at all 8.9 12.8 13.3 17.7
I don’t know/It is difficult to say 10.1 5.4 3.9 2.4
Total 100 100 100 100

Table 8.

Do you trust or don’t trust to Russian TV in general?

By age:

 Answer options 18-29 30-39 40-49 50-59 60-69 70 +
Trust completely 16.5 19.8 19.9 25.7 23.6 30.1
Trust only partially 61.4 62.2 61.7 57.5 58.3 53.5
Don’t trust at all 18.1 12.8 13.6 15.4 14.0 9.8
I don’t know/It is difficult to say 4.1 5.2 4.7 1.4 4.1 6.6
Total 100 100 100 100 100 100

 

ble 9.

Do you trust or don’t trust to Ukrainian TV in general?

 By regions (with Donbass):

 Answer options West Center South East (with Donbass) Ukraine in general
Trust completely 26.3 27.8 21.7 10.1 22.0
Trust only partially 68.5 62.7 56.4 48.8 59.5
Don’t trust at all 3.3 4.4 18.4 34.7 14.2
I don’t know/It is difficult to say 1.9 5.1 3.5 6.4 4.3
Total 100 100 100 100 100

 

ble 10.

Do you trust or don’t trust to Ukrainian TV in general?

By regions (without Donbass):

 Answer options West Center South East (without Donbass) Donbass
Trust completely 26.3 27.8 21.7 17.2 7.2
Trust only partially 68.5 62.7 56.4 45.5 50.2
Don’t trust at all 3.3 4.4 18.4 35.1 34.5
I don’t know/It is difficult to say 1.9 5.1 3.5 2.2 8.1
Total 100 100 100 100 100

 

ble 11.

Do you trust or don’t trust to Russian TV in general?

By gender:

 Answer options Men Women
Trust completely 4.7 5.2
Trust only partially 28.6 24.1
Don’t trust at all 51.4 46.0
I don’t know/It is difficult to say 15.4 24.7
Total 100 100

 

ble 12.

Do you trust or don’t trust to Russian TV in general?

By education:

 Answer options Incomplete secondary education Complete secondary education Secondary special education Higher education
Trust completely 3.6 3.3 5.9 5.7
Trust only partially 20.8 24.7 28.7 26.2
Don’t trust at all 39.3 45.7 46.5 54.9
I don’t know/It is difficult to say 36.3 26.3 18.8 13.2
Total 100 100 100 100


ble 13.

Do you trust or don’t trust to Russian TV in general?

By age:

 Answer options 18-29 30-39 40-49 50-59 60-69 70 +
Trust completely 4.3 4.1 5.6 5.9 5.4 4.9
Trust only partially 27.5 26.8 26.8 22.4 29.5 24.2
Don’t trust at all 55.1 50.8 48.7 52.9 40.2 36.1
I don’t know/It is difficult to say 13.1 18.3 18.9 18.8 24.9 34.7
Total 100 100 100 100  100 100

 

ble 14.

Do you trust or don’t trust to Russian TV in general?

By regions (with Donbass):

 Answer options West Center South East (with Donbass) Ukraine in general
Trust completely 0.2 0.5 4.4 16.7 5.0
Trust only partially 7.7 14.1 24.6 62.7 26.1
Don’t trust at all 80.8 57.6 38.5 12.2 48.4
I don’t know/It is difficult to say 11.3 27.8 32.5 8.4 20.5
Total 100 100 100 100 100

 

ble 15.

Do you trust or don’t trust to Russian TV in general?

 By regions (without Donbass):

 Answer options West Center South East (without Donbass) Donbass
Trust completely 0.2 0.5 4.4 7.5 20.5
Trust only partially 7.7 14.1 24.6 53.7 66.6
Don’t trust at all 80.8 57.6 38.5 23.9 7.2
I don’t know/It is difficult to say 11.3 27.8 32.5 14.9 5.7
Total 100 100 100 100 100

29.10.2014
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