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What do women want?
Press-release by Tetyana Piaskovska
For a couple of years KIIS has been helping men to choose presents for women for March 8th. Moreover we are asking men about their plans and find out that they are using our advices.
According to the results of the poll, top 6 presents women want to receive are flowers, care and attention, jewelry, romantic journey, money, toilet water or perfume, and cosmetics.
In a period of February 5-16, 2016 Kyiv International Institute of Sociology (KIIS) has conducted its own public opinion poll in Ukraine. Data were collected from 2020 respondents living in 110 settlements in all regions of Ukraine (except the AR of Crimea) through personal interviews. Sample is stochastic and representative for the population of Ukraine aged 18 and above.
In Luhansk region survey was conducted only on the territories controlled by Ukraine, in Donetsk region survey was conducted both on territories that are and that are temporarily not controlled by Ukraine.
The statistical sample error (with probability of 0.95 and design–effect of 1.5) does not exceed: 3.3% for indicators close to 50%, 2.8% – for indicators close to 25%, 2.0% – for indicators close to 10%, 1.4% – for indicators close to 5%, 0.7% - for indicators close to 1 or 99%.
Men were asked: “What present do you really want to gift to your beloved woman for March 8th?”
Women were asked: “What present do you really want to receive from your beloved man for March 8th?”
Survey showed that:
As one can see, men`s plans, in general, match women`s desires, there are significant mismatches in a few positions: men give flowers more often than women would like them to (30% of men, 23% of women), care and attention are on the second place in the hierarchy of presents – 10% of women say they consider it to be a present while only 6% of men are caught by these women tricks.
New data in comparison with the answers of previous years:
Expert commentary: Victoria Zakhozha, KIIS Deputy Head
«International Women`s Day is losing it`s weight for the Ukrainians just like other holidays that were popular in the Soviet Union. Besides the growing generation of people who did not even live in that state, current economic and military situations in Ukraine, apparently, influenced the attitude to holidays especially to the ones not related to religion (Easter or Christmas) or patriotic feelings (Independence Day).
Responses to this situation are different for men and for women. The proportion of men who do not plan to give presents to women for the holiday of spring has grown (from 3.8% to 6.1% comparing to 2014). At the same time women do not want to refuse from the holiday and keep on waiting for presents for March 8th. Moreover, their expectations are getting mercantile. They are not satisfied only with flowers, care and attention anymore, and the amount of those of them who want to receive jewelry or just money as a gift has grown.
Eventually, even though the situation in the country is not romantically inspiring, female soul wish for a holiday!»
Presents that women want to receive and men plan to gift
QUESTION FOR MEN: What present do you really want to gift to your beloved woman for March 8th?
QUESTION FOR WOMEN: What present do you really want to receive from your beloved man for March 8th?
For commentary, please, contact Tetyana Piaskovska, firstname.lastname@example.org, +38(067) 5001523