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New Year press release: what presents do the Ukrainians expect for the year of the earth dog

Press release by Volodymyr Paniotto (v.paniotto@gmail.com)

On December 1-14, 2017, Kyiv International Institute of Sociology (KIIS) conducted its own public opinion poll. Data were collected from 2039 respondents living in all oblasts of Ukraine (except for the AR of Crimea) with the method of personal interviewing. The sample was stochastic and is representative of the population of Ukraine aged 18 and above. In Luhansk and Donetsk oblasts survey was conducted only in the territories that are controlled by the Ukrainian government.

The statistical sampling error (with a probability of 0.95 and for a design effect of 1.5) does not exceed: 3.3% — for indexes close to 50%, 2.8% — for indexes close to 25%, 2.0% — for indexes close to 10%, 1.4% — for indexes close to 5%.

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Over the past few years, on the New Year holidays` eve, KIIS conducts the survey to find out what presents are popular among the Ukrainians.

According to the survey results, the Ukrainians, as it was previously, are quite mercantile: at the first place with a big break are money, about 17% of the polled would love to receive them as a gift. Further three presents are the automobile and the accessories for it, the romantic journey, and the household appliances (from 6% to 7%).

  • First place in the rating of New Year's gifts, as it was in the past years, is occupied by money: 16.5% of the Ukrainians would want to receive them (16.6% of women, 16.4% of men).

  • The second, the third, and the fourth place do not differ much from each other: the automobile and accessorizes to it (6.8%), the romantic journey (6.7%), the household appliances (6.1%). Previously, these places were occupied by the same gifts but the romantic journey was firmly on the second place (in 2016 it was desired by 11% of the polled, and it differed significantly from the percentage of the third place). That is, the Ukrainians got less romantic in 2017.

  •  As to the desired presents, there is an expectable and significant difference between man and women (except for money that is desired by both). The automobile and accessories to it are desired by 13% of men and only 3% of women. Romantic journey as a gift is expected by 9% of women and only 4% of men (eventually, women are more romantic despite the passion for money). The sweets and flowers is a desired option more for women (8%) than for men (1%). Also the jewelry is rather an option for women (6%) than for men (1%), but the fact that 1% of men would like to receive a jewelry is a thing to think about.

  • Naturally, there is an age-based difference in the New Year wishes. With the age increase the Ukrainians value money more (from 12% for the age group 18-29 to 16-22% for 60+), but become less romantic (11% for the age group 18-29, only 1% among those who are 70 and above – author of this press release who is 70 belongs to the mentioned above 1%). The desire to get a car decreases with the age from 12% to 1% (perhaps because they already have it). The desire to get an electronics as a gift - mobile, computer, tablet - expectedly decreases with the age. And sadly, but the number of those who do not receive presents constantly grows with the age: from 2% at the age of 18-29 to 18% at the age of 70 years or more.

  • Answering a question about the desired gift, respondents also had a possibility to add their wish if it had not been on our list. The most popular options were those that can not be presented - peace in the East and health. But there were also a few more realistic wishes. These are any congratulations from your children or grandchildren or their visit (children and grandchildren, remember about your parents and grandparents!). Respondents would like to receive as a gift a diploma of higher education, warm socks, free analyzes, rest, a table served for the New Year, a cat (we had an option “pets”, but some respondents insisted on refinement having said they had needed exactly a cat and no other pet), a Christmas tree, hot water, delicious products, a set of wrenches.

 

 

Addition 1. Formulation of the questions from the questionnaire

Н1. What present do you want to receive in the New year most of all? ONE ANSWER

Jewelry 1 Garment, shoes 10
Romantic journey 2 Pet 11
Toilet water, perfume, cosmetics 3 Christmas tree toy, decoration 12
Hand-made present 4 Sweets, flowers 13
Money 5 Other (WRITE DOWN)_____________________ 14
Household appliances 6 NOTHING 15
Automobile, accessories for automobile 7 I DO NOT RECEIVE PRESENTS 16
Computer, tablet 8 DIFFICULT TO SAY 17
Mobile phone, e-book, another gadget 9 DENIAL FROM ANSWERING 18


 

Addition 2. Tables.

What present do you want to receive in the New year most of all? Grouped by the decreasing of percentages in the data of 2017

  Dec.17 Dec.16 Dec.15 Dec.14
Money 16,5 19,1 14,5 18,3
Automobile and accessories to automobile 6,8 6,4 6,4 6,8
Romantic journey 6,7 10,6 8,8 5,9
Household appliances 6,1 7,8 5,6 5,1
Sweets, flowers 4,8 4,5 3,6 3,6
Toilet water, perfume, cosmetics 4,3 2,7 3,9 3,7
Jewelry 3,9 4,3 4,9 5,2
Mobile phone, e-book, another gadget 3,7 3,4 2,9 3,3
Computer, tablet 3,1 3,5 2,9 2,6
Garment, shoes 2,5 3,8 4,7 3,6
Handmade gift 1,3 1,5 0,7 не було
Pet ,8 1 0,9 0,9
Christmas tree toy, decoration ,6 0,7 0,7 0,5
Other 8,5 11,6 11,2 12,2
NOTHING 7,0 4,5 5,8 6,9
I DO NOT RECEIVE PRESENTS 9,0 5 9 5,6
DIFFICULT TO SAY 12,8 8,9 10,8 13,3
TOTAL 100 100 100 100

 

By gender:

  male female Total
Money 16,4 16,6 16,5
Automobile, accessories to automobile 11,7 2,8 6,8
Romantic journey 4,2 8,8 6,7
Household appliances 4,7 7,3 6,1
Sweets, flowers ,8 8,0 4,8
Toilet water, perfume, cosmetics 3,5 5,0 4,3
Jewelry 1,0 6,3 3,9
Mobile phone, e-book, another gadget 4,1 3,3 3,7
Computer, tablet 3,1 3,0 3,1
Garment, shoes 1,6 3,3 2,5
Handmade gift 1,6 1,1 1,3
Pet 1,0 ,7 0,8
Christmas tree toy, decoration 0,5 0,6 0,6
Other 8,5 8,4 8,4
NOTHING 8,5 5,8 7,0
I DO NOT RECEIVE PRESENTS 11,5 7,0 9,0
DIFFICULT TO SAY 15,3 10,8 12,8
DENIAL FROM ANSWERING 2,0 1,1 1,5
TOTAL 100 100 100

 

By age:

  Age (6 age groups)
  18-29 30-39 40-49 50-59 60-69 70 +
Money 11,9 14,2 16,6 21,3 21,7 15,9
Automobile, accessories to automobile 11,9 8,6 9,8 3,3 2,8 1,1
Romantic journey 10,6 9,9 7,1 5,0 3,9 1,1
Household appliances 6,2 7,5 6,2 7,2 5,5 3,2
Sweets, flowers 4,6 2,7 4,1 3,9 4,7 9,7
Toilet water, perfume, cosmetics 6,0 7,2 3,6 3,6 2,4 1,4
Jewelry 6,2 8,0 3,0 3,0 0,8  0
Mobile phone, e-book, another gadget 7,3 4,5 2,7 2,5 1,2 1,8
Computer, tablet 6,2 3,2 3,8 ,8 1,6 1,1
Garment, shoes 2,1 2,1 5,0 1,9 2,0 2,2
Handmade gift ,5 2,1 1,2 1,7 2,4 0,7
Pet 1,1 1,6 1,2  0 0,0 0,4
Christmas tree toy, decoration 0,9 0,3 ,6 0,3 0,4 0,7
Other 6,0 5,6 8,3 9,1 10,2 14,1
NOTHING 2,5 6,4 5,3 8,3 8,7 13,7
I DO NOT RECEIVE PRESENTS 2,3 5,1 6,2 11,6 16,5 18,1
DIFFICULT TO SAY 12,6 8,8 13,6 15,8 13,4 13,4
DENIAL FROM ANSWERING 1,1 2,1 1,8 ,6 2,0 1,4
TOTAL 100 100 100 100 100 100

 

 


30.12.2017
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