Press-release prepared by Liana Novikova.
email: l.novikova@kiis.com.ua
From October 9 to October 19, 2014 the Kiev International Institute of Sociology (KIIS) conducted All–Ukrainian poll of public opinion. There were interviewed 2040 respondents aged 18 and older, living in 110 localities of all Ukrainian territories (including Kiev), except the Autonomous Republic of Crimea and Lugansk region according to statistical selection. The selection is representative for the population of Ukraine aged 18 years and older.
The statistical error of selection (with probability 0.95 and at design–effect 1.5) doesn't exceed the following: 3.3% for indicators which are close to 50%, 2,8% – for indicators which are close to 25%, 2,0% – for indicators which are close to 10%, 1.4% – close to 5%.
The question «How do you find out news about the situation in Ukraine? Please, specify three main sources» 83.5% of the population of Ukraine indicated that the source of such news for them is the Ukrainian TV, for 31% it is Internet sites, for 29% it is relatives and acquaintances, for 21% it is Russian television, for 29% it is Ukrainian newspapers and magazines, for 16% it is Ukrainian radio, for 11% it is social networks, blogs and for 2% it is Russian newspapers and magazines, for 1% it is Russian radio.
Chart 1 Whence Ukrainians learn more news about the situation in Ukraine (%)
Chart 2. Whence Ukrainians least learn news about the situation in Ukraine (%)
Watching Russian TV channels
Among the Ukrainian population as a whole 9 percent regularly watch Russian TV channels, 29 percent do it from time to time and 61 percent don’t watch Russian TV channels (1percent undecided).
There is significant differentiation in gender, level of education, region of residence and age (Tables 1-5).
Trust Ukrainian and Russian TV
22 percent of Ukrainians completely trust the Ukrainian TV, 59,5 percent - trust only partially, 14 percent - don’t trust at all (4,5 percent undecided).
If we group those respondents who trust the Ukrainian TV completely or partially, can be traced as the level of the "public trust" varies between regions.
Chart 3 Trust in the Ukrainian TV (by region, %)
There is also difference by sex, level of education, region of residence and age (Table 6-10).
We emphasize that 26 percent of the population trust completely to Ukrainian TV in the Western region, 68.5 percent - trust partially and 3 percent don’t trust at all. In the Central region 28 percent of the population trust completely to Ukrainian TV, 63 percent trust partially and 4 percent don’t trust at all to Ukrainian TV respectively. In the southern region of those who trust completely - 22 percent, trust partially - 56 percent and 18 percent don’t trust at all. But in the Eastern region (Donbass) only 10 percent trust completely Ukrainian TV, 49 percent - trust partially and 35 percent don’t trust at all (6 percent undecided). If we consider separately the Donbass, 7 percent of their population trust completely to Ukrainian TV, 50 percent - trust partially, and 34.5 percent - don’t trust. If we consider the Eastern region without Donbass, 17 percent trust completely to Ukrainian TV, 45.5 percent - trust partially and 35 percent don’t trust at all.
Only 5 percent of Ukrainians trust completely to Russian television, and 26 percent trust to Russian television only partially, 48.5 percent - don’t trust at all (20,5 percent undecided).
Similarly, we group those respondents who trust the Russian TV completely or partially, and watch how the level of the "public trust" varies between regions. (Diagram 4).
Chart 4 Trust in the Russian TV (by region, in%)
You can also see significant differences in the confidence of the Russian TV by gender, education level, region of residence and age (Tables 11-15).
Should be noted that in the Western and Central regions almost none of the respondents who completely trust the Russian TV.
Only 8 percent trust partially to Russian TV in the Western region of Ukraine and 14 percent in the Central region of Ukraine, and in general don’t trust - 81 percent and 58 percent, respectively. In the southern region of those who completely trust - 4 percent, a quarter of the population of the region partly trusts, 38.5 percent don’t trust at all to Russian TV. This region also has the largest share of those who are undecided. Such of respondents - 32.5 percent. But in the Eastern region (Donbass) 17 percent completely trust to Russian TV, more than half of the population - 63 percent - trust partially to Russian TV, and 12 percent don’t trust at all. If we consider separately the Donbass, 20,5 percent of its population trust completely, 67 percent trust partially, and only 7 percent don’t trust. If we consider the Eastern region without Donbass, 7.5 percent trust completely, 54 percent - partially trust and 24 percent don’t trust at all.
Application
Òable 1.
Do you watch Russian TV channels?
By gender:
Answer options |
Men |
Women |
Yes, regularly |
11.8 |
7.1 |
Yes, from time to time |
30.8 |
26.8 |
I don’t watch it |
56.4 |
65.5 |
I don’t know/It is difficult to say |
1.1 |
0.6 |
Total |
100 |
100 |
Òable 2.
Do you watch Russian TV channels?
By education:
Answer options |
Incomplete secondary education |
Complete secondary education |
Secondary special education |
Higher education |
Yes, regularly |
6.5 |
8.1 |
9.6 |
10.1 |
Yes, from time to time |
21.4 |
24.3 |
31.8 |
31.5 |
I don’t watch it |
70.8 |
66.6 |
58.1 |
57.4 |
I don’t know/It is difficult to say |
1.2 |
1.0 |
0.5 |
0.9 |
Total |
100 |
100 |
100 |
100 |
Òàble 3.
Do you watch Russian TV channels?
By regions (with Donbass):
Answer options |
Western |
Center |
South |
East (with Donbass) |
Ukraine in general |
Yes, regularly |
5.0 |
4.9 |
9.1 |
19.3 |
9.1 |
Yes, from time to time |
19.8 |
22.3 |
23.5 |
51.2 |
28.6 |
I don’t watch it |
75.0 |
72.3 |
64.6 |
29.3 |
61.4 |
I don’t know/It is difficult to say |
0.2 |
0.5 |
2.9 |
0.2 |
0.9 |
Total |
100 |
100 |
100 |
100 |
100 |
Òàble 4.
Do you watch Russian TV channels?
By regions (without Donbass):
Answer options |
West |
Center |
South |
East (without Donbass) |
Donbass |
Yes, regularly |
5.0 |
4.9 |
9.1 |
8.9 |
23.7 |
Yes, from time to time |
19.8 |
22.3 |
23.5 |
33.3 |
58.3 |
I don’t watch it |
75.0 |
72.3 |
64.6 |
57.8 |
17.7 |
I don’t know/It is difficult to say |
0.2 |
0.5 |
2.9 |
0.0 |
0.3 |
Total |
100 |
100 |
100 |
100 |
100 |
Òàble 5.
Do you watch Russian TV channels?
By gender:
Answer options |
18-29 |
30-39 |
40-49 |
50-59 |
60-69 |
70 + |
Yes, regularly |
8.6 |
9.8 |
11.8 |
10.6 |
7.9 |
5.9 |
Yes, from time to time |
33.0 |
27.3 |
32.2 |
27.1 |
28.1 |
21.0 |
I don’t watch it |
57.1 |
62.3 |
55.6 |
61.7 |
62.8 |
72.0 |
I don’t know/It is difficult to say |
1.4 |
0.5 |
0.3 |
0.6 |
1.2 |
1.0 |
Total |
100 |
100 |
100 |
100 |
100 |
100 |
Table 6.
Do you trust or don’t trust to Russian TV in general?
By gender:
Answer options |
Men |
Women |
Trust completely |
19.3 |
24.3 |
Trust only partially |
59.8 |
59.1 |
Don’t trust at all |
17.2 |
11.8 |
I don’t know/It is difficult to say |
3.7 |
4.8 |
Total |
100 |
100 |
Table7.
Do you trust or don’t trust to Russian TV in general?
By education:
Answer options |
Incomplete secondary education |
Complete secondary education |
Secondary special education |
Higher education |
Trust completely |
28.6 |
24.5 |
20.9 |
18.8 |
Trust only partially |
52.4 |
57.3 |
62.0 |
61.0 |
Don’t trust at all |
8.9 |
12.8 |
13.3 |
17.7 |
I don’t know/It is difficult to say |
10.1 |
5.4 |
3.9 |
2.4 |
Total |
100 |
100 |
100 |
100 |
Table 8.
Do you trust or don’t trust to Russian TV in general?
By age:
Answer options |
18-29 |
30-39 |
40-49 |
50-59 |
60-69 |
70 + |
Trust completely |
16.5 |
19.8 |
19.9 |
25.7 |
23.6 |
30.1 |
Trust only partially |
61.4 |
62.2 |
61.7 |
57.5 |
58.3 |
53.5 |
Don’t trust at all |
18.1 |
12.8 |
13.6 |
15.4 |
14.0 |
9.8 |
I don’t know/It is difficult to say |
4.1 |
5.2 |
4.7 |
1.4 |
4.1 |
6.6 |
Total |
100 |
100 |
100 |
100 |
100 |
100 |
Òàble 9.
Do you trust or don’t trust to Ukrainian TV in general?
By regions (with Donbass):
Answer options |
West |
Center |
South |
East (with Donbass) |
Ukraine in general |
Trust completely |
26.3 |
27.8 |
21.7 |
10.1 |
22.0 |
Trust only partially |
68.5 |
62.7 |
56.4 |
48.8 |
59.5 |
Don’t trust at all |
3.3 |
4.4 |
18.4 |
34.7 |
14.2 |
I don’t know/It is difficult to say |
1.9 |
5.1 |
3.5 |
6.4 |
4.3 |
Total |
100 |
100 |
100 |
100 |
100 |
Òàble 10.
Do you trust or don’t trust to Ukrainian TV in general?
By regions (without Donbass):
Answer options |
West |
Center |
South |
East (without Donbass) |
Donbass |
Trust completely |
26.3 |
27.8 |
21.7 |
17.2 |
7.2 |
Trust only partially |
68.5 |
62.7 |
56.4 |
45.5 |
50.2 |
Don’t trust at all |
3.3 |
4.4 |
18.4 |
35.1 |
34.5 |
I don’t know/It is difficult to say |
1.9 |
5.1 |
3.5 |
2.2 |
8.1 |
Total |
100 |
100 |
100 |
100 |
100 |
Òàble 11.
Do you trust or don’t trust to Russian TV in general?
By gender:
Answer options |
Men |
Women |
Trust completely |
4.7 |
5.2 |
Trust only partially |
28.6 |
24.1 |
Don’t trust at all |
51.4 |
46.0 |
I don’t know/It is difficult to say |
15.4 |
24.7 |
Total |
100 |
100 |
Òàble 12.
Do you trust or don’t trust to Russian TV in general?
By education:
Answer options |
Incomplete secondary education |
Complete secondary education |
Secondary special education |
Higher education |
Trust completely |
3.6 |
3.3 |
5.9 |
5.7 |
Trust only partially |
20.8 |
24.7 |
28.7 |
26.2 |
Don’t trust at all |
39.3 |
45.7 |
46.5 |
54.9 |
I don’t know/It is difficult to say |
36.3 |
26.3 |
18.8 |
13.2 |
Total |
100 |
100 |
100 |
100 |
Òàble 13.
Do you trust or don’t trust to Russian TV in general?
By age:
Answer options |
18-29 |
30-39 |
40-49 |
50-59 |
60-69 |
70 + |
Trust completely |
4.3 |
4.1 |
5.6 |
5.9 |
5.4 |
4.9 |
Trust only partially |
27.5 |
26.8 |
26.8 |
22.4 |
29.5 |
24.2 |
Don’t trust at all |
55.1 |
50.8 |
48.7 |
52.9 |
40.2 |
36.1 |
I don’t know/It is difficult to say |
13.1 |
18.3 |
18.9 |
18.8 |
24.9 |
34.7 |
Total |
100 |
100 |
100 |
100 |
100 |
100 |
Òàble 14.
Do you trust or don’t trust to Russian TV in general?
By regions (with Donbass):
Answer options |
West |
Center |
South |
East (with Donbass) |
Ukraine in general |
Trust completely |
0.2 |
0.5 |
4.4 |
16.7 |
5.0 |
Trust only partially |
7.7 |
14.1 |
24.6 |
62.7 |
26.1 |
Don’t trust at all |
80.8 |
57.6 |
38.5 |
12.2 |
48.4 |
I don’t know/It is difficult to say |
11.3 |
27.8 |
32.5 |
8.4 |
20.5 |
Total |
100 |
100 |
100 |
100 |
100 |
Òàble 15.
Do you trust or don’t trust to Russian TV in general?
By regions (without Donbass):
Answer options |
West |
Center |
South |
East (without Donbass) |
Donbass |
Trust completely |
0.2 |
0.5 |
4.4 |
7.5 |
20.5 |
Trust only partially |
7.7 |
14.1 |
24.6 |
53.7 |
66.6 |
Don’t trust at all |
80.8 |
57.6 |
38.5 |
23.9 |
7.2 |
I don’t know/It is difficult to say |
11.3 |
27.8 |
32.5 |
14.9 |
5.7 |
Total |
100 |
100 |
100 |
100 |
100 |