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Which mobile applications are the most popular?

The press release was prepared by KIIS Project Manager Olha Cheromukhina


During September 10-15, 2021, the Kyiv International Institute of Sociology (KIIS) conducted its own all-Ukrainian public opinion poll "Omnibus". By the method of computer-assisted telephone interviews (CATI) based on a random sample of mobile phone numbers (with random generation of phone numbers and subsequent statistical weighing) were interviewed 2002 respondents living in all regions of Ukraine (except the Autonomous Republic of Crimea) . The sample is representative for the adult population (18 years and older) of Ukraine. The sample does not include territories that are temporarily not controlled by the authorities of Ukraine - the Autonomous Republic of Crimea, certain districts of Donetsk and Luhansk regions.

In Luhansk and Donetsk regions, the survey was conducted only in the territory controlled by the Ukrainian authorities.

Statistical sampling error (with a probability of 0.95 and taking into account the design effect of 1.1) does not exceed: 2.4% for indicators close to 50%, 2.1% for indicators close to 25%, 1.5% - for indicators close to 10%, 1.1% - for indicators close to 5%.

Which mobile applications are the most popular?

The most common mean of communication is Viber, which is used by 66% of respondents. The second most popular is Facebook Messenger - 35%. In third or fourth place are Telegram (used by 24% of respondents) and WhatsApp (21%). 

Not very popular messaging channel was Twitter, the capabilities of which are used for such purposes by only 6% of respondents. However, almost a third of Ukrainians (27%) do not exchange messages from a mobile phone in any of the above applications.

KIIS report "Work on Digital Labour Platforms in Ukraine: Issues and Policy Perspectives"
The surveys focused specifically on working conditions of online platform workers in Ukraine. Most of these workers refer to themselves as “freelancers”. They find work through digital labour platforms that is posted by clients from Ukraine and from other countries. The work can last from several minutes to several months; it is not classified legally as an employment relationship. This means that the working conditions of these “freelancers” remain outside the scope of labour regulation.

This report is based on two surveys, a qualitative and a quantitative one, conducted by the Kiev International Institute of Sociology (KIIS) on request of the International Labour Office in September-December 2017.
Ukrainian society over the 25 years: dynamics of some social indices

Kyiv International Institute of Sociology (KIIS) – one of the first research companies that appeared in independent Ukraine. Over the 25 years of its existence, KIIS has conducted thousands of researches and accumulated the significant amount of data. Now KIIS execute about 150 projects per year. In the following press release, we present some indices that characterize the changes that took place in the Ukrainian society over this period.

Some of the topics that are a subject of KIIS research during many years and are presented are – the level of well-being, happiness and health, geopolitical orientations of the Ukrainians, the attitude of the population of Ukraine toward Russia and vice versa, the dynamics of the Internet usage, trust to social institutions.

Dynamics of Internet usage in Ukraine: May 2017

In the spring of 2017 63% of the adult population of Ukraine were users of the Internet. The most popular is access to the Internet through a home-based stationary computer or laptop (54%), although today, 42% of the adult population in Ukraine, at least once a month, use the Internet on mobile devices (primarily on smartphones).