Press releases and reports
Buying airline tickets and attitude to airline companies: September 2019
On September 8-20, 2019, Kyiv International Institute of Sociology (KIIS) conducted an own all-Ukrainian public opinion poll. Data were collected from 1025 respondents living in 110 settlements (PSU) in all oblasts of Ukraine (except for the AR of Crimea) with the method of personal interviewing. The sample was stochastic, 4-staged, and is representative of the population of Ukraine aged 18 and above.
In Luhansk and Donetsk oblasts survey was conducted only in the territories that are controlled by the Ukrainian government.
The statistical sampling error (with a probability of 0.95 and for a design effect of 1.5) does not exceed: 4.7% — for indexes close to 50%, 4.1% — for indexes close to 25%, 2.9% — for indexes close to 10%, 2.1% — for indexes close to 5%.
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9.6% of respondents have had experience in purchasing airline tickets in the last 1.5 years (7.1% of them have purchased tickets with international connection, 1.6% - with the connection within Ukraine, 0.9% - with both international and domestic connection).
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Among those who have experienced the purchase of airline tickets (that is, among 88 respondents who said they have purchased airline tickets in the past year and a half), 57.6% say that low fares are the most important factor in choosing an airline, 25.5% mention high level of service, 14.8% mention punctuality.
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At the same time, with all characteristics being the same, 39.3% of respondents who had experience in purchasing airline tickets would prefer foreign airlines, 26.8% - Ukrainian airlines. Also, 27.1% of respondents see no difference in purchasing from foreign or Ukrainian airlines.
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The respondents were also asked the question "How do you feel about the following airlines operating in Ukraine?" regarding UIA, Wizz Air, Ryan Air, SkyUp, Ernest Airlines, MotorSich. The table below shows the results for those who have had the experience of purchasing tickets in the last 1.5 years, sorted by the balance of positive-negative attitude:
How do you feel about the following airlines operating in Ukraine?
|
Positive |
Negative |
Neutral |
Difficult to say/Denial |
Balance |
Wizz Air |
40.6 |
5.7 |
10.6 |
43.1 |
34.9 |
Ukraine International Airlines |
51.4 |
19.9 |
15.8 |
12.8 |
31.5 |
Ryan Air |
32.9 |
3.6 |
13.1 |
50.5 |
29.3 |
SkyUp |
28.3 |
1.7 |
14.5 |
55.6 |
26.6 |
Ernest Airlines |
20.2 |
5.6 |
14.1 |
60.2 |
14.6 |
MotorSich |
19.6 |
14.4 |
13.2 |
52.7 |
5.1 |
- Respondents were also asked “Ukraine International Airlines have faced competition from both international and Ukrainian airlines. Would you agree to pay a higher price for the flights to protect UIA and its employees?”. Of the respondents who had experience in purchasing tickets, 48.6% said “no” or “rather no”. Instead, 24.6% of respondents are ready to pay more (another 26.9% are undecided or refused to answer).
Addition 1. Formulations of the questions from the questionnaire
Have you bought an airline ticket in the last 18 months? (% among all respondents, n=1025)
100% in a column |
Ukraine in general |
West |
Center |
south |
East |
Donbas |
Yes, with international connection |
7,1 |
7,7 |
9,7 |
4,3 |
4,6 |
2,7 |
Yes, with a connection within Ukraine |
1,6 |
2,8 |
2,0 |
0,0 |
0,0 |
2,9 |
Yes, both with international and domestic connections |
0,9 |
1,2 |
0,8 |
0,0 |
0,8 |
1,9 |
No |
85,5 |
85,3 |
78,2 |
95,7 |
90,3 |
92,4 |
DIFFICULT TO SAY/DO NOT KNOW |
4,9 |
3,0 |
9,3 |
0,0 |
4,4 |
0,0 |
What is the most important for you when buying airline tickets? (% among all respondents, n=1025)
100% in a column |
Ukraine in general |
West |
Center |
south |
East |
Donbas |
Low prices |
31,4 |
32,0 |
27,8 |
47,9 |
27,8 |
29,3 |
High level of service provided by the airline |
10,8 |
14,8 |
7,0 |
6,9 |
15,2 |
8,2 |
Punctuality of the airline - departure and arrival of flights on the schedule |
7,5 |
13,6 |
4,0 |
7,6 |
5,4 |
7,6 |
Other |
2,8 |
2,7 |
0,9 |
6,9 |
4,5 |
0,0 |
DIFFICULT TO SAY/DO NOT KNOW |
47,5 |
36,9 |
60,4 |
30,7 |
47,2 |
54,9 |
What is the most important for you when buying airline tickets? (% among respondents who have bought tickets in the past 18 months, n=88)
100% in a column |
Ukraine in general |
Low prices |
57,6 |
High level of service provided by the airline |
25,5 |
Punctuality of the airline - departure and arrival of flights on the schedule |
14,8 |
Other |
2,1 |
DIFFICULT TO SAY/DO NOT KNOW |
0,0 |
All factors being the same, you will give your preference to: (% among all respondents, n=1025)
100% in a column |
Ukraine in general |
West |
Center |
south |
East |
Donbas |
Ukrainian airline |
12,1 |
13,3 |
13,1 |
15,2 |
9,7 |
2,9 |
Foreign airline |
14,0 |
14,6 |
12,7 |
13,3 |
15,0 |
17,1 |
No difference |
30,4 |
36,6 |
15,7 |
45,4 |
35,1 |
43,2 |
DIFFICULT TO SAY/DO NOT KNOW |
43,5 |
35,5 |
58,6 |
26,0 |
40,3 |
36,8 |
All factors being the same, you will give your preference to: (% among respondents who have bought tickets in the past 18 months, n=88)
100% in a column |
Ukraine in general |
Ukrainian airline |
26,8 |
Foreign airline |
39,3 |
No difference |
27,1 |
DIFFICULT TO SAY/DO NOT KNOW |
6,8 |
On a given scale, how do you feel about the following airlines operating in Ukraine: Ukraine International Airlines (UIA) (% among all respondents, n=1025)
100% in a column |
Ukraine in general |
West |
Center |
south |
East |
Donbas |
Positive |
11,4 |
8,9 |
9,0 |
21,3 |
15,0 |
5,7 |
Rather positive |
9,2 |
12,0 |
6,2 |
6,5 |
13,7 |
5,0 |
Neutral |
12,2 |
13,9 |
9,1 |
20,8 |
8,9 |
16,8 |
Rather negative |
2,3 |
1,9 |
1,8 |
4,2 |
3,5 |
0,0 |
Negative |
2,7 |
3,4 |
3,1 |
0,6 |
2,2 |
1,9 |
DO NOT KNOW/ DIFFICULT TO SAY |
62,1 |
59,9 |
70,8 |
46,6 |
56,7 |
70,7 |
On a given scale, how do you feel about the following airlines operating in Ukraine: Ukraine International Airlines (UIA) (% among respondents who have bought tickets in the past 18 months, n=88)
100% in a column |
Ukraine in general |
Positive |
25,1 |
Rather positive |
26,3 |
Neutral |
15,8 |
Rather negative |
10,4 |
Negative |
9,5 |
DO NOT KNOW/ DIFFICULT TO SAY |
12,8 |
On a given scale, how do you feel about the following airlines operating in Ukraine: MotorSich (% among all respondents, n=1025)
100% in a column |
Ukraine in general |
West |
Center |
south |
East |
Donbas |
Positive |
7,9 |
4,5 |
3,8 |
16,0 |
15,3 |
5,7 |
Rather positive |
4,6 |
2,7 |
1,7 |
5,2 |
12,5 |
3,0 |
Neutral |
10,1 |
12,4 |
9,9 |
13,6 |
6,7 |
5,9 |
Rather negative |
1,4 |
2,9 |
0,7 |
2,9 |
0,0 |
0,0 |
Negative |
1,6 |
2,3 |
2,1 |
0,0 |
1,1 |
0,0 |
DO NOT KNOW/ DIFFICULT TO SAY |
74,4 |
75,2 |
81,9 |
62,3 |
64,4 |
85,4 |
On a given scale, how do you feel about the following airlines operating in Ukraine: MotorSich (% among respondents who have bought tickets in the past 18 months, n=88)
100% in a column |
Ukraine in general |
Positive |
12,0 |
Rather positive |
7,6 |
Neutral |
13,2 |
Rather negative |
9,8 |
Negative |
4,6 |
DO NOT KNOW/ DIFFICULT TO SAY |
52,7 |
On a given scale, how do you feel about the following airlines operating in Ukraine: SkyUp (% among all respondents, n=1025)
100% in a column |
Ukraine in general |
West |
Center |
south |
East |
Donbas |
Positive |
6,3 |
4,5 |
4,0 |
17,5 |
6,0 |
7,1 |
Rather positive |
4,6 |
6,0 |
2,8 |
2,7 |
7,4 |
3,9 |
Neutral |
8,3 |
10,6 |
7,4 |
12,2 |
5,4 |
4,9 |
Rather negative |
0,4 |
1,0 |
0,0 |
0,0 |
0,4 |
0,0 |
Negative |
1,1 |
1,8 |
1,4 |
0,0 |
0,9 |
0,0 |
DO NOT KNOW/ DIFFICULT TO SAY |
79,3 |
76,1 |
84,4 |
67,7 |
79,9 |
84,2 |
On a given scale, how do you feel about the following airlines operating in Ukraine: SkyUp (% among respondents who have bought tickets in the past 18 months, n=88)
100% in a column |
Ukraine in general |
Positive |
19,1 |
Rather positive |
9,2 |
Neutral |
14,5 |
Rather negative |
0,0 |
Negative |
1,7 |
DO NOT KNOW/ DIFFICULT TO SAY |
55,6 |
On a given scale, how do you feel about the following airlines operating in Ukraine: Wizz Air (% among all respondents, n=1025)
100% in a column |
Ukraine in general |
West |
Center |
south |
East |
Donbas |
Positive |
8,6 |
6,6 |
5,7 |
21,7 |
11,3 |
0,0 |
Rather positive |
4,9 |
7,8 |
4,1 |
2,7 |
4,2 |
3,9 |
Neutral |
7,1 |
8,9 |
5,4 |
9,5 |
5,7 |
7,6 |
Rather negative |
0,5 |
1,4 |
0,2 |
0,0 |
0,0 |
0,0 |
Negative |
1,4 |
1,7 |
2,3 |
0,0 |
0,8 |
0,0 |
DO NOT KNOW/ DIFFICULT TO SAY |
77,5 |
73,5 |
82,2 |
66,1 |
78,0 |
88,5 |
On a given scale, how do you feel about the following airlines operating in Ukraine: Wizz Air (% among respondents who have bought tickets in the past 18 months, n=88)
100% in a column |
Ukraine in general |
Positive |
25,9 |
Rather positive |
14,6 |
Neutral |
10,6 |
Rather negative |
1,3 |
Negative |
4,4 |
DO NOT KNOW/ DIFFICULT TO SAY |
43,1 |
On a given scale, how do you feel about the following airlines operating in Ukraine: Ryan Air (% among all respondents, n=1025)
100% in a column |
Ukraine in general |
West |
Center |
south |
East |
Donbas |
Positive |
7,1 |
9,4 |
2,8 |
17,7 |
6,7 |
1,9 |
Rather positive |
4,5 |
4,3 |
4,7 |
5,3 |
5,3 |
0,0 |
Neutral |
7,5 |
9,0 |
6,1 |
10,1 |
5,7 |
9,8 |
Rather negative |
0,3 |
1,1 |
0,0 |
0,0 |
0,0 |
0,0 |
Negative |
1,1 |
1,0 |
1,9 |
0,6 |
0,4 |
0,0 |
DO NOT KNOW/ DIFFICULT TO SAY |
79,5 |
75,2 |
84,4 |
66,3 |
81,8 |
88,3 |
On a given scale, how do you feel about the following airlines operating in Ukraine: Ryan Air (% among respondents who have bought tickets in the past 18 months, n=88)
100% in a column |
Ukraine in general |
Positive |
22,7 |
Rather positive |
10,1 |
Neutral |
13,1 |
Rather negative |
1,1 |
Negative |
2,6 |
DO NOT KNOW/ DIFFICULT TO SAY |
50,5 |
On a given scale, how do you feel about the following airlines operating in Ukraine: Ernest Airlines (% among all respondents, n=1025)
100% in a column |
Ukraine in general |
West |
Center |
south |
East |
Donbas |
Positive |
5,0 |
3,5 |
1,9 |
18,5 |
6,1 |
0,0 |
Rather positive |
3,8 |
4,5 |
2,9 |
5,7 |
4,5 |
0,0 |
Neutral |
6,4 |
8,7 |
4,6 |
8,4 |
6,3 |
2,9 |
Rather negative |
0,2 |
0,8 |
0,0 |
0,0 |
0,0 |
0,0 |
Negative |
1,1 |
0,9 |
1,7 |
0,0 |
0,8 |
1,0 |
DO NOT KNOW/ DIFFICULT TO SAY |
83,5 |
81,6 |
88,9 |
67,4 |
82,2 |
96,1 |
On a given scale, how do you feel about the following airlines operating in Ukraine: Ernest Airlines (% among respondents who have bought tickets in the past 18 months, n=88)
100% in a column |
Ukraine in general |
Positive |
12,0 |
Rather positive |
8,2 |
Neutral |
14,1 |
Rather negative |
2,2 |
Negative |
3,4 |
DO NOT KNOW/ DIFFICULT TO SAY |
60,2 |
Ukraine International Airlines have faced competition from both international and Ukrainian airlines. Would you agree to pay a higher price for the flights to protect UIA and its employees? (% among all respondents, n=1025)
100% in a column |
Ukraine in general |
West |
Center |
south |
East |
Donbas |
Yes |
3,1 |
5,9 |
2,0 |
2,4 |
2,4 |
0,9 |
Rather yes |
6,0 |
10,6 |
5,3 |
3,0 |
4,1 |
1,9 |
Rather no |
6,1 |
7,2 |
5,5 |
7,8 |
6,6 |
0,0 |
No |
22,6 |
23,0 |
14,5 |
34,2 |
28,0 |
27,4 |
Not sure |
11,0 |
9,6 |
9,4 |
25,9 |
4,1 |
20,6 |
DO NOT KNOW/ DIFFICULT TO SAY |
51,2 |
43,8 |
63,3 |
26,7 |
54,8 |
49,2 |
Ukraine International Airlines have faced competition from both international and Ukrainian airlines. Would you agree to pay a higher price for the flights to protect UIA and its employees? (% among respondents who have bought tickets in the past 18 months, n=88)
100% in a column |
Ukraine in general |
Yes |
6,2 |
Rather yes |
18,4 |
Rather no |
19,3 |
No |
29,3 |
Not sure |
7,8 |
DO NOT KNOW/ DIFFICULT TO SAY |
19,0 |
5.11.2019
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